Monday 28 April 2014

Next-Generation DSRs (multi-retailer)

This post continues my look at the Next Generation DSR.  Demand Signal Repositories collect, clean,  report-on and analyze Point of Sale data to help CPGs drive increased revenues and reduce costs.

Most CPG implementations of a DSR support just one retailer's POS data.  OK before someone get's back to me with "but we have multiple retailers' POS data in our system", I'll clarify:
  • Having Walmart and Sam's Club data in the same DSR does not count (as the data comes from the same single source, RetailLink) and I bet you are still limited as to what you can report on across them.
  • If you have multiple-retailer's POS data set up in isolated databases using the same front-end... it does not count
  • If you have the data in the same database but without common data standards ... it does not count.
  • If you have the data in the same database but with no way to run analysis or reports across multiple retailers at once... it does not count.
So, yes, a number of CPGs have DSRs that support multi-retailer POS data sources, very, very few (if any?) have integrated that data into a single database with common data standards so they can report and analyze across multiple POS sources at the same time.

Does it matter?  I think so, multi-retailer ability opens up big opportunities around promotional-effectiveness,  assortment planning, supply-chain forecasting (demand sensing) and ease of use.


So, why are we not doing this already?

From a historical perspective, you can track most DSR's back to starting out with a particular retailer's data and supporting CPG sales-teams for that retailer.  The sales-team were the folks with the checkbook and they were not very interested in what the system could do with any other retailer's data.  DSR solutions are still often sold to individual sales-teams which is why CPGs support numerous DSR implementations.

Can these solutions support multiple-retailers - yes - sort of - maybe - probably not.  The key issues to resolve are data-volume, data-standardization, localization and security.

Data Volume

From my previous post (Next-Generation DSRs - data handling) I was stressing how circa 2010 technology was struggling to handle the volume and velocity of data involved in a DSR.  And that was with single retailer solutions.  Newer database applications gives us the capability to maintain or improve performance while handling substantially more data  through columnar, massively parallel and in-memory technology.  I fully acknowledge I may be missing a few ideas on that list, it doesn't matter - the point being that a 10 fold increase in data volume is no longer something to be worried about,  Trade up  to new technology and you can handle it.  

Data Standardization

This is dull, really dull, it's right up there with Data Cleansing (boring, painful, tedious and very, very important).  There is no standard for what data a retailer chooses to share with their CPG suppliers.   There is overlap, yes of course, but no actual standards.  They will:
  • call the same facts (e.g. point of sale units) by different names.
  • report facts in different time buckets (weekly, daily)
  • report facts that are 100% unique to a particular retailer (some of which may be useful)
  • have similar but (subtly different) meanings for what appears to be the same fact
  • not provide key facts that seem essential (like on-hand inventory at stores)
And through all this you are trying to find enough common ground to generate reports and analytics that work across retailers.  I can hear the cries now of "but Retailer-X is completely unique, that won't work for us".  Ignoring for the moment the impossibility of degrees of "unique-ness", they are wrong, this really can be done.  All retailers sell, order, hold inventory and promote (to list but a few things).  What is common between data sources is huge, but it takes real discipline to find the commonality wherever it exists and map it to a single data-structure for reporting/analytic purposes.  And when you do find something unique, that's ok:  map it to a new fact, store it and wait.  Perhaps it's only unique because you haven't seen it in another retailer's data feed... yet.

Bottom line - It's dull (I did warn you about that right?) but it can be done.

Localization

When I'm generating a report for retailer X, they call the Point of Sale revenue fact 'POS Sales', retailer Y calls it 'Point of Sale $', retailer Z calls it 'POS Revenue'.  Internally, and when reporting across multiple retailers,  we call it just 'POS'.  How can we support this?

I've coded custom solutions for this before, it's not that hard, but it strikes me that this is just another example of "language" and if we can have the same application work in English, German, Italian, Spanish and Russian, how hard should it be to translate between variations on the same language.

Security

Is Retailer X allowed to see data from Retailer-Y - no way !  Are the Retailer-X sales-team allowed to see Retailer-Y point of sale data - very probably not.  Are my sales folks allowed to see any competitor sales data provided to category managers  - nope.  Do I want the sales-team to see the profit margin on the products they sell?  (This sounds sensible, but actually some CPGs do not want this.  I guess, if they don't know, they can't tell the customer).

These are all issues with DSR's as they stand today and are all resolved already with solid user account management.  If this process is done well, security is not a problem.  If the processes around security management are sloppy, it's already a problem.  Adding more data into the system really doesn't make a difference one way or another.

Bottom line

If a DSR was designed from scratch to support multiple retailers, it would have one single data model and all new data sources get mapped to this single model.

Localization means that the same report for Retailer-X and Retailer-Y is shown with their own naming preferences.

Security controls who is allowed to see what.

And what's in it for you ?

  • You now have the ability to rapidly leverage learnings (in the form of new analytics and reports) across all retailers and sales teams.
  • As team members move from one sales-team to another they do not need to learn a new system or even necessarily, a new "langauge".
  • You get to maintain, develop, learn and train against  just one system
  • And the really big pay-off is that you can now start to run value-added analytics that require access to multiple retailer's POS data .   Think about significantly enhanced promotional-effectiveness,  assortment planning and supply-chain forecasting (demand sensing)  More on this very soon.

Friday 25 April 2014

Package in Oracle

Steps

1.
create table customer99999(id int, name char(20), age int, address char(20), salary int)

 2.
Insert into customer99999 values(1,'Raj',23,'Jalandhar',20000)
Insert into customer99999 values(2,'Raju',24,'Salempur',50000)
Insert into customer99999 values(3,'Ram',25,'Simraungadh',60000)
Insert into customer99999 values(4,'Raman',26,'Ludhina',70000)
Insert into customer99999 values(5,'Raju',27,'Simra',80000)

select * from customer99999
ID
NAME
AGE
ADDRESS
SALARY
1
Raj
23
Jalandhar
20000
2
Raju
24
Salempur
50000
3
Ram
25
Simraungadh
60000
4
Raman
26
Ludhina
70000
5
Raju
27
Simra
80000

How to create Package
create package customer5_salary
as
procedure find_salary(customer_id customer99999.id%type);
end customer5_salary;

Results
Package created.

How to crate package body
create or replace package body customer5_salary
as
procedure find_salary(customer_id customer99999.id%type)
is
customer_salary customer99999.salary%type;
begin
select salary into customer_salary
from customer99999
where id = customer_id;
dbms_output.put_line('Salary:'||customer_salary);
end find_salary;
end customer5_salary;

Results
Package body created.


Declare Value
set serveroutput on
declare
code customer99999.id%type:=&customer1_id;
begin
customer5_salary.find_salary(code);
end;

Results
old 2: code customer99999.id%type:= &cc_id; 
new 2: code customer99999.id%type:= 3; 
Salary:60000 
PL/SQL procedure successfully completed

Tuesday 22 April 2014

Could You Put You Out Of Business?


A couple of weeks ago Forbes ran an article that got me thinking. The title was, “How Would You Put You Out of Business?” You can read it HERE

This short article has five questions every business needs to consider and certainly pertains to the distributor community. But, I believe there are more business threatening “what ifs” to consider.

Business Model Attacks:
1) What if technology somehow sneaks up on you? By the end of this year 50% of all distributors will have some kind of mobile app for their customers. While I believe a lot of these will not provide an immediate threat, I wonder what will happen over the long haul.

2) What if somebody else has better analytics than you? Case in point, the last recession caught quite a few distributors by surprise. Oh, they might have known something was coming, but most did not understand the depth or duration of the recession. Most lacked the analytics needed to predict the drop and equally damaging, most lagged behind on the upswing in business at the end of the recession. Distributors with the best analytics came out ahead of the game.

3) What if other distributors are more profitable than you? Distribution is becoming a game of resources. Distributors with fatter bottom lines, can afford to invest in people, systems, inventory and other areas which give them an advantage in the market. We regularly preach the merits of a pricing process like David Bauders’ Strategic Pricing Associates (SPA.) Our own research indicates distributors with the SPA process in place typically drive two points better in the gross margin game. What if you had that money to invest?

4) What if distributors from other lines of trade suddenly showed up in your market? Across most areas of distribution, we hear plans to expand into new technologies. Electrical distributors, Power Transmission distributors and Fluid Power guys are pushing their way into the Automation space. Safety products have become a battle ground for not only Safety Distributors but for nearly everyone calling on industrial, institutional or construction business. What happens if your market is suddenly overwhelmed by hungry hordes of new distributors?

Catastrophes:
1) What would happen if a major customer filed Chapter 11 with you holding $100,000 in receivables? Would this put you out of business? Probably not, but it would/could put you into a financial pinch.

2) What would happen if your top supplier decided to go with another distributor? This happens every day. Typically, we get something like 90-day notice. How long would it take you to build a contingency plan and introduce a new supply partner?

3) What would happen if your top salesperson has a change of heart? Do you have the proper agreements in place such as Nondisclosure, Non-Solicitation, and Non-Compete? Does your state honor such agreements?

4) What if your top seller meets a peach truck head on or is struck down by ill health? Do you know who they call on? Do you know the projects they are involved in today?

Succession:
1) What if you find yourself ready to retire and there is nobody in place to take over? Many of today’s entrepreneurial distributors are finding themselves pushing against retirement. Some are looking around and discovering nobody in their organization is poised to take over. Many times the second in command is the same age as the founder. What happens when we reach those “golden year” numbers?

2) What if your son or daughter wants to be in the business but lack some of the basic skills required to really take over? It’s not easy to be the boss’s kid. In many instances opportunities for coaching and mentoring turn into lectures from the parental unit; after all, we are human. At the same time, these young future leaders need help and guidance. How are you handling the situation?

3) What happens if you find yourself without a real plan for the future? Conversations with hundreds of distribution leaders indicates most don’t really have a well laid out plan for the future. The world around us is changing. Failure to position ourselves for the future, something like 2020 could turn into a catastrophic issue.

Why we aren’t thinking about these things?
Times are good. We’re up to our necks in activities. Stephen Covey in his 7 Habits book spoke of the four quadrants of activities. For those of you who haven’t seen them, Mr. Covey breaks activities into four basic groups:

• Urgent and Important
• Not Urgent and Important
• Urgent and Unimportant
• Not Urgent and Unimportant

Strategically worthwhile activities fall into the “Not Urgent and VERY Important” category. Let's think about this for just a moment.  Every time we walk into the office, we face a world of people pulling for our time. Urgent but strategically unimportant things like phone calls, emails and broken down delivery trucks stand in the way of very important tasks.  Think about it, are you putting out fires while somebody else is plotting your demise?  

Take heed, plan for a day without the urgent. Decide how you could put yourself out of business.

How to remove pendrive shortsuts

Steps

Press Windows Key+R
 Press cmd & Press Ok 
 Press Pendrive Drive like F:
Press ENTER KEY
Press attrib -s -h /s /d *.* 
Press ENTER KEY



Monday 21 April 2014

Causes and examples of international differences in accounting



 defines international accounting as “accounting for international transactions, comparisons of accounting principles in different countries, and harmonisation of diverse accounting standards worldwide”. Apparently, accountants from different countries produce dissimilar financial statements due to the differences in inventory valuation, assets measurement, computation of income, disclosure practices, depreciation methods, and et cetera. Eventually, this creates many problems such as difficulties in preparing group accounts and financial statements become incomparable. Most importantly, an awareness and understanding of these differences have led to impressive attempts to reduce them and hasten the global harmonisation. In addition, it helps us to justify the reasons for these variations in financial reporting in the past, why they continue in the present, and will not disappear in the future. Below is a detailed discussion on the environmental factors and national culture, which affect a country’s accounting system and contributed to the worldwide accounting diversity.

2.1 Legal systems
            Basically, common law and codified Roman law are the two main types of legal systems used globally. Historically, common law system was originated from England and the countries which are utilising it usually rely on a limited number of statute law, which is then interpreted by the courts and formed case law to supplement the statutes. On the other hand, code law was derived from Roman jus civile; it was compiled by Justinian and developed further by European universities during the Middle Ages (Nobes & Parker 2012, p.31). Frankly, a country’s legal system has a direct impact on accounting; it determines the primary source of accounting rules which can be either developed by the government or a non-governmental organisation and also decides the extent to which company law governs the regulation of accounting (Radebaugh, Gray & Black 2006, p.17).
            In code law countries such as France, Italy and Germany, accounting is regulated largely via an accounting code which is typically prescriptive, detailed and procedural. The focus is placed upon the protection of companies’ creditors (Saudagaran 2009, p.5). In fact, accounting profession can hardly influence on the development of accounting standards. Thus, accounting law is usually general. It provides inadequate detail on specific accounting practices whilst certain areas might not have any guidance at all. For instance, the German accounting law which was passed in 1985, consists of only 47 pages in length and is silent with regard to issues such as leases, foreign currency translation and cash flow statements (Doupnik & Perera 2012, p.28).
            By contrast, in common law countries such as England, United States and Australia, specific accounting rules are established by the profession. In short, accounting standards are developed by a non-legislative organisation. Hence, much more detailed rules are developed (Doupnik & Perara 2012, pp.28-29). For example, in the United States, the Financial Accounting Standards Board (FASB) provides a huge amount of guidance in its accounting standards codification and updates until they became “overloaded”. Saudagaran (2009, p.5) highlights that in common law nations, the emphasis in financial reporting is to present a true and fair financial statements to shareholders. Interestingly, researchers reveal that due to the threat of shareholder litigation, companies in common law countries normally have higher levels of disclosures, greater incentives to report losses promptly, timelier financial information as well as being more transparent and efficient as compared to companies in code law countries (Rappeport 2008, pp.41-42).  
2.2 Providers of finance
            In countries where capital markets are strong such as United Kingdom and United States, the stock ownership is more widely dispersed; equity finance is raised from many shareholders who have restricted internal information, via stock exchanges (Radebaugh, Gray & Black 2006, p.16). So, there will be more pressure as greater demand exists for public accountability and information disclosures including unbiased estimate of future prospects as well as forward-looking information which is useful for investment decision making purposes. In term of financial statement orientation, greater emphasis is put on the income statement as shareholders are more interested in profit (Doupnik & Perera 2012, p.30). Consequently, the protection of private shareholders and the prevention of insider trading will also be the main concern. Thus, there will be a need for more auditors to enhance credibility.
            Conversely, in credit-based systems countries such as Germany, France and Japan, company financing is dominated by banks, governments or families. Clearly, such “lenders” have greater direct access to any information they need and can easily influence company management as well as affect company decisions. Hence, extensive public disclosures are limited (Dhaliwal, Khurana & Pereira 2011, p.293; Adhikari & Tondkar 1992, p.84). More emphasis is given on balance sheet as banks are more interested in solvency and liquidity (Doupnik & Perera 2012, p.30). Here, accounting focuses on creditor protection through conservative and prudent accounting measurements as they wanted to know the likelihood of getting their money back (Nobes & Parker 2012, p.35). A research conducted by Francis, Khurana and Pereira (2005, p.1159) suggests that a firm voluntary disclosures are higher when the need for external financing is greater and vice versa.
2.3 Taxation
            In countries like Germany, France and Japan which run on Massgeblichkeitsprinzip(“authoritative principle” or “congruency principle”), published financial statements are utilised as a ground for taxation. Their tax rules are the accounting rules. Accounting and taxation are dependent. At such, they no need to have two sets of rules (Cuzdriorean & Matis 2012, p.32). The problem of deferred tax is small and because of that, there are only a little deferred tax regulations and fiscal influences. Tax regulations set maximum depreciation rates to be applied for particular assets. In most cases, deductible expenses and allowances like accelerated depreciation must be charged in the financial statements, if they are to be claimed for tax purposes (Doupnik & Perera 2012, p.29). 
            On the other side, in countries such as United States and United Kingdom, published financial statements are designed chiefly as performance indicators for investment decisions, instead for taxation usage (Nobes & Parker 2012, p.37). Here, the tax and financial reporting rules are independent. In other words, they operate separately and set by different bodies. So, published financial statements need to be adjusted for taxation purposes and submitted to the government separately from the reports sent to shareholders (Radebaugh, Gray & Black, p.16). Consequently, deferred taxation arises and causes a lot of trouble due to the differences between tax and accounting treatments. These differences affect depreciation and created certain requirements. For example, the use of LIFO inventory valuation in United States and the requirements of FRS 15 in determining the depreciation charges in United Kingdom.
2.4 The accounting profession
            The accounting profession’s size, strength, role and competence in a country are affected by numerous factors outlined earlier; in turn, the profession influences a country’s institutions and its accounting system (See appendix below). The stature of the accounting profession affects accounting development as well as the quality of financial statements produced. Radebaugh, Gray and Black (2006, p.16) claim that more developed accounting profession will lead to more judgementally based public accounting systems rather than centralised and uniform systems. Saudagaran (2009, p.8) discovers that in common law countries like United States and Canada, the accounting profession is largely self-regulating, plays an essential role in setting accounting and auditing standards, gives trainings, arranges examinations as well as establishing licensing requirements for entering and staying in the profession. In contrast, in code law countries such as France, Germany and Italy, the accounting profession has less stature and power as the government carries out many of these roles instead of delegating them to an independent body. Where there is a strong accounting profession, audit reports appear to be more independent and reliable, whereas in countries with weak accounting profession, the financial statements’ quality and auditors’ independence are more likely subject to dispute.  

2.5 Religion
            Accounting concepts are influenced by religion too. For example, any kinds of interest such as simple interest, compound interest, periodic interest, commercial interest and so on, are strictly forbidden in Islam as it is considered as an exploitative practice to earn effortless profit which is free of exchange (Hossain 2009, pp.241-242). Thus, the principles of Islam are in conflict with the practices of interest-based modern banking system. This results in a great variation of accounting practices especially in term of measurement, disclosure and classification as Islamic financial institutions have to comply with Shari’ah precepts (Abdel-Karim 2011, p.240). As a result, Islamic banks cannot charge interest. Instead, they have established a number of methods to share risks and returns between the borrower and the lender. Similarly, Islamic banks cannot invest in or lend to organizations that disobey Quranic injunctions. For instance, companies which are involving in alcohol, gambling or rearing pigs. As time passes by, Islamic banking gains popularity and starts to proliferate in number. So, Accounting and Auditing Organization for Islamic Financial Institutions (AAOIFI) was setup in 1993 to deal with these problems by issuing standards based on Islamic law (See appendix below). Meanwhile, other religious requirements such as gender separation also influences the way of presenting and communicating accounting information.
 
Source: Extracted from Abdel-Karim (2011, p. 241)

2.6 Political and economic ties
            Accounting ideas, systems and technologies are transferred through conquest, commerce and other such forces. Fischer, Taylor and Cheng (2008, p.506) claim that nations that previously were colonised by other countries usually have principles similar to their ruling nation. However, it is noticeable that former colonies have either stay or replaced the system after independence. For instance, Singapore and Malaysia have chosen to stay with the British system, but Indonesia has discarded the Dutch’s accounting system and adopted U.S. model of accounting. Next, economic ties influence accounting development too. For example, United States’ accounting affects Canada’s accounting, partly due to geographic proximity. Besides, United States represents the largest export market for Canada, plus many Canadian firms are listed on U.S. stock exchanges. Moreover, the establishment of regional economic alliances like EU, NAFTA and ASEAN have speed up the harmonisation process by reducing the variation in accounting regulations to save costs (Saudagaran 2009, pp.7-8).
2.7 Inflation
            High inflation rates render historical cost accounting to become irrelevant and pointless. Furthermore, it affects the likelihood of a country to incorporate price changes into accounts. Some examples of countries which have severe inflation issues are Zimbabwe, Israel, Mexico, Chile and Brazil. Thus, they have to apply various forms of inflation accounting such as general price level accounting and current cost accounting. Doupnik and Perera (2012, p.30) state that adjusting accounting records for inflation results in a write-up of assets and expenses. Likewise, adjusting income for inflation is vital especially when financial statements serve as the basis for taxation, to avoid from paying taxes which are charged based on fictitious profits.  
3.0 Culture
Hofstede’s Cultural Dimensions
            Theoretically, culture is the values and attitudes commonly shared by a society. Hofstede (2001, p.9) defines culture as “the collective programming of the mind that distinguishes the members of one group or category of people from another”. Based on a survey conducted on IBM workers worldwide, Hofstede has discovered four cultural dimensions or societal values, which can be briefly described as follows:
            Firstly, individualism versus collectivism (also known as “I” versus “We” concept) is the degree to which individuals are integrated into groups. Individualism refers to the societies in which the ties between individuals are loose. Therefore, people are expected to take care and stand up for themselves and their immediate families only. In individualistic societies, the stress is put on personal achievements and individual rights. On the other hand, in collectivist societies, individuals are strongly integrated into cohesive groups, extended families or organisations which continue to protect them in exchange for undoubted faithfulness. In short, the extent of interdependence that a society keeps among individuals is the key issue addressed by this dimension.
            Secondly, large versus small power distance is the level to which hierarchy and unequal power distribution in institutions and organisations are accepted by the members of a society. People in large power distance societies accept a hierarchical order where everyone has a place which requires no further explanation, whereas people in small power distance societies look for power equalisation and demand reasons for power inequalities. The basic issue highlighted by this dimension is how societies cope with inequalities among people when they arise.   
            Thirdly, strong versus weak uncertainty avoidance; it deals with a society’s tolerance and comfortability towards uncertainty and ambiguity. Societies that are practising strong uncertainty avoidance culture try to minimise the likelihood of such situations by having strict laws and rules as well as maintaining rigid codes of belief and conduct; deviant people and ideas are intolerable. Conversely, weak uncertainty avoidance societies stay in a more relaxed atmosphere in which practice counts more than principles and deviance is easier to be tolerated. This dimension tries to investigate how societies handle unknown future as time flies, which can be either: attempt to control the future or let it occurs.
            Fourthly, masculinity versus femininity refers to the distribution of emotional roles between the genders. Examples of masculine cultures’ values are achievement, assertiveness, heroism and materialism, whereas feminine cultures’ values are modesty, caring for the weak and the quality of life. The way in which a society allocates social roles to the genders is the fundamental issue addressed by this dimension. Undoubtedly, Japan is one of the most masculine societies in the world, while feminine countries are best represented by Sweden and Norway.   
Gray’s Accounting Values
            In 1988, Gray developed four pairs of contrasting accounting values based on Hofstede’s cultural dimensions. Amazingly, Gray even proposed four hypotheses to link his four accounting values with Hofstede’s four societal values (See appendix below). The details of each accounting values and the relationships are discussed as follows:
Source: Extracted from Borker (2013, p.169)
            Firstly, professionalism versus statutory control; it is a preference to utilise individual professional judgement and professional self-regulation, instead of fulfilling prescriptive legal requirements. Undeniably, accountants adopt independent attitudes and use their own professional judgement to a certain extent (Chanchani & MacGregor 1999, p.6). For instance, in United Kingdom, a true and fair view of a company’s financial position depends largely on the accountant’s professional judgement, whereas in France and Germany, the professional accountant’s role is mainly concerned with the implementation of relatively prescriptive and detailed legal requirements (Radebaugh, Gray & Black 2006, p.46). Gray (1988, p.9) claims that professionalism is most closely linked with individualism and uncertainty avoidance. It is found that consistency exists between the preference for independent professional judgement and the preference for a loosely ties between individuals as there is greater emphasis on individual decisions and respect for individual endeavour. Gray also noticed the correlation between professionalism and power distance. He points out that small power distance society has a higher probability to accept professionalism due to higher concern for equal rights, where people at different power levels feel less threatened and more readily to trust people, and where there is a belief in the need to justify the imposition of laws and codes. Consequently, he came out with the following hypothesis: The higher a country ranks in terms of individualism and the lower it ranks in terms of uncertainty avoidance and power distance then the more likely it is to rank highly in terms of professionalism.
            Secondly, he proposed uniformity versus flexibility: a preference for uniformity and consistency over flexibility in response to circumstances, since accounting principles’ basic features include uniformity, consistency and comparability internationally (Chanchani & MacGregor 1999, p.7). For example, in Spain and France, a uniform accounting plan along with the imposition of tax rules for measurement purposes have been operating for a long time to assist national planning and pursuit macroeconomic objectives (Radebaugh, Gray & Black 2006, p.46). On the other side, in United Kingdom and United States, more emphasize is put on inter-temporal consistency together with some degree of intercompany comparability subject to a perceived need for flexibility (Borker 2013, p.171). Gray (1988, p.9) argues that uniformity is most closely related to uncertainty avoidance and individualism. A preference for uniformity is consistent with a preference for strong uncertainty avoidance, which leads to: a concern for law, order and rigid codes of behaviour; a need for written rules and regulations; a respect for conformity; and the search for ultimate, absolute truths and values. Besides, this value dimension is also consistent with a preference for collectivism. He also noticed the connection between uniformity and power distance where uniformity is simpler to be facilitated in large power distance society where the impositions of laws and codes of a uniform character have a greater tendency to be accepted. At last, he formed the following hypothesis: The higher a country ranks in terms of uncertainty avoidance and power distance and the lower it ranks in terms of individualism then the more likely it is to rank highly in terms of uniformity.
            Thirdly, conservatism versus optimism: a preference for cautious approach to measurement rather than a more optimistic, risk-taking approach in dealing with future event’s uncertainty. In fact, conservatism or prudence is perceived to be part of accountants’ elementary attitude internationally; it is the oldest, most pervasive and widely used principle of accounting valuation in measuring assets and profits reporting. Conservatism can perhaps be linked most closely with uncertainty avoidance and the short-term versus long-term orientations. A preference for more conservative profits measurement is consistent with strong uncertainty avoidance due to a concern with security and a perceived need to adopt a cautious way to handle future event’s uncertainty (Gray 1988, p.10). Meanwhile, a less conservative approach to measurement is consistent with a short-term orientation where fast results are expected and hence a more optimistic approach is adopted relative to conserving resources and investing for long-term trends (Doupnik & Perera 2012, p.38). There also seems to be a link, if less strong, between high levels of individualism and masculinity, on the one hand, and weak uncertainty avoidance on the other, to the extent that the stress on individual achievement and performance is likely to foster a less conservative approach to measurement (Radebaugh, Gray & Black 2006, p.47). After all, Gray (1988, p.10) formulated the following hypothesis: The higher a country ranks in terms of uncertainty avoidance and the lower it ranks in terms of individualism and masculinity, the more likely it is to rank highly in terms of conservatism.
            Fourthly, secrecy versus transparency: a preference for confidentiality where business information disclosure is restricted to certain people only, instead of disclosing it openly to the public (Borker 2013, p.169). In reality, the quality and quantity of information disclosed to outsiders can be influenced by management. Moreover, secrecy (or confidentiality) in business relationships is a fundamental accounting attitude. It looks like secrecy is strongly connected to conservatism as both values imply a cautious approach in corporate financial reporting. Secrecy is related to the disclosure dimension, whereas conservatism is related to the measurement dimension. Such variations appear to be reinforced by the differential capital markets development and the public ownership of shares which give incentives for the voluntary disclosure of information (Chanchani & MacGregor 1999, pp.8-9). According to Gray (1988, p.11), secrecy can be linked most closely with uncertainty avoidance, power distance and individualism. For instance, a preference for secrecy is consistent with strong uncertainty avoidance due to the need to restrict information disclosures to preserve security, avoid conflict and competition. Not only that, high power distance societies normally prefer to restrict information to maintain power inequalities. Besides, secrecy is also consistent with a preference for collectivism because its concern is for those involved with the firm as compared to external parties (Radebaugh, Gray & Black 2006, p.48). Doupnik and Perera (2012, p.38) state that a long-term orientation suggests a preference for secrecy where there is a need to conserve resources and ensure that funds are sufficient for investment relative to the demands of shareholders and workers for higher payments. A significant but perhaps less crucial link with masculinity suggests that in societies where more emphasis is put on achievement and material success, there will be a greater tendency to publicise such achievements and material success as well as be more open to socially related information. Thus, Gray described the relationship as follows: The higher a country ranks in terms of uncertainty avoidance and power distance and the lower it ranks in terms of individualism and masculinity then the more likely it is to rank highly in terms of secrecy.
4.0 Classification
            Classification groups countries according to the common elements and distinctive characteristics of their financial accounting systems. This provides some practical benefits. For instance, it enables countries that face accounting problems to get some ideas and solutions by looking at the experiences of other countries in the same group. Basically, there are two types of classifications in accounting, namely extrinsic and intrinsic.  
            Under extrinsic classifications, Muller (1967) identified four patterns to accounting development in Western market-oriented economies: macroeconomic pattern, microeconomic pattern, independent discipline approach and uniform accounting approach. Briefly, under macroeconomic pattern, business accounting is derived and designed to support national economic policies. In the microeconomic pattern, accounting is viewed as a branch of business economics. Meanwhile, in the independent discipline approach, which can be seen in the United States and the United Kingdom, accounting is viewed as a service function and is derived from business practices, whereas under the uniform accounting approach, accounting is standardised and utilised for administrative control by central government. Saudagaran (2009, p.20) stresses that Netherlands seems to be the only county where accounting developed along microeconomic lines. He also discovered that Mueller’s macroeconomic and uniform approaches have been overlapped. For example, France, Germany and Sweden have both features. Unlike Gray (1988), Mueller gave no explicit recognition on cultural factors.  
            Conversely, under intrinsic classifications, accounting patterns are identified by analysing data that are related to accounting rules and practices. Here, Nair and Frank (1980) have given a significant contribution by carried out a statistical analysis of international accounting practices using the 1973 and 1975’s Price Waterhouse surveys where financial reporting characteristics are divided into measurement and disclosure practices. They identified four measurement groupings: British Commonwealth, Latin American, continental European and U.S. models (See appendix below).
Source: R. D. Nair and W. G. Frank, “The Impact of Disclosure and Measurement Practices on International Accounting Classifications,” Accounting Review (July 1980): 433.
5.0 Harmonisation and enforcement effort
            Harmonisation means minimising the variations among national accounting standards. Obviously, it offers several benefits to users and preparers of accounts. For example, it allows investors to compare different companies’ financial statements internationally; governments of developing countries can save time and money by adopting international standards as well as controlling the activities of MNCs; it makes the computation of tax liability easier for the tax authorities; regional economic grouping’s trade recordings and transactions would be smoother; MNCs may have better access to foreign investor funds and consolidation of foreign subsidiaries and associates would be simpler. However, harmonisation processes face a lot of challenges such as different purposes of financial reporting, different legal systems, cultural differences, diverse user group, nationalism, political lobbying and lack of strong accounting bodies (Nobes & Parker 2012, pp.83-84).
            Chronologically, the IASC was formed in 1973 to publish and promote the worldwide acceptance of IASs. The IASC has made notable achievements by issuing forty-one standards, along with a conceptual framework and other publications. During the 1990s, many countries like Nigeria, Malaysia and Singapore adopted the IASs with few or no amendments as their national standards. In 2000, stock market regulators (IOSCO) endorsed the IASC’s standards. In 2001, the IASC was restructured into the IASB; this board develops and issues IFRSs. The IASB has revised a number of the IASs; some of them were superseded. Anyway, compliance with IASB standards is voluntary and IASB has no power to enforce them. Regional harmonisation could be achieved through the establishment of trading blocks around the world. For instance, the Fourth, Seventh and Eighth Directives have played a major role in harmonising financial reporting in EU countries (Dogariu, Urimumbeshi & Bonaventure 2008, p.126). Since many countries are adopting IFRSs or converging their national standards with it, the IASB is en route to become the world’s prime standard-setter.
6.0 Conclusion
            All in all, harmonisation process seems to be fruitful. Clearly, globalisation of capital markets, proliferation of MNCs worldwide, establishment of free trade zones as well as having strong support from the World Bank, IOSCO and other international bodies have eventually accelerated the harmonisation rate. Undeniably, harmonisation provides more benefits than drawbacks. At such, it slowly gains global acceptance where IFRSs and IASs have been adopted by many countries around the world. Ideally, a single set of global standards remains the IASB’s goal. In other words: “One world, one accounting”. Some of the notable events are the 2002’s Norwalk Agreement which aimed to remove differences in US GAAP and IFRS and coordinate their future work programmes as well as the duo efforts of the IASB and US FASB in running a joint project since 2005, with the objective to adopt one global conceptual framework (Pacter, 2013). Nevertheless, Tysiac (2013) suggests that a more practical goal for the future is to achieve global comparability, but not necessarily resulting in having identical reporting standards.


Intertemporal consistency’ means that the activities an individual plans now to carry out in the future are the activities that he or she actually carries out when the future arrives.


7.0 References

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